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Advertising strategy

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Mobile marketing Email marketing Social media marketing Your introduction SMART KPIs Advertising objective Insight from previous contact with this audience External audience Internal audience Who needs to know Segmentation What media do they respond to? Key insight Listen to your audience, and learn B2B buying behaviour Consumer buying behaviour Differentiation Brand promise Competitive advantage Customer offer What else is influencing your strategy? Message appeal Agree your proposition/message to each audience Positioning Face-to-face strategy PR strategy Digital strategy Sale promotion strategy Direct marketing strategy Marketing mix Integrated approach Brief your media team Targeting strategy Pre-test finished Test strategy Governing idea Agree on your message appeal Implement Consumer journey Contact strategy Cretaive strategy Timing/frequency/start/finish dates Specify the media budget Pre-production checklist Pre-test concept Production POS Sampling Awareness Consideration Digital coupons User reviews Comparison sites Forums Video Direct mail Radio Digital PR Search Sales promotion Action/Purchase Outdoor TV Media test results Analysis/evaluation Creative/design Message test results Media plan for each audience and schedule Feedback and adjust digital media plan Feedback and adjust media plan Develop communication materials Direct response press Demonstration Preference Content marketing