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Buyer behaviour – consumer

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Social/cultural influences Their post-purchase evaluation They buy it Psychological influences Personal influences Their stage of adoption Degree of loyalty Level of involvement They make the decision to buy Seasonal/other factors Their role in the buying process Perceived value Marketing/media Perceived risk Type of purchase Brand awareness is an influence here They evaluate alternatives How marketing influences this evaluation process How customer process information They search for information How marketing can influence the information search Maslow's hierachy of needs Customer needs They become aware of a problem or need How marketing can trigger an awareness of need Profile your targeted customers Your role as a marketer and influencer How and why customers buy from you Product lifecycle New product adoptions types and timings Different roles in the buying decision Influences and recommendations Five types of buying decisions Marketing plan Distribution strategy Marketing communications strategy Media strategy Pricing strategy Proposition Product development Positioning strategy Segmentation/targeting strategy